When costumers want to buy an item or want to know more about something, the first thing they do is search on Google. Customers do a Google search on their laptops, on their desktop computers, on their phones, and other smart devices. They can even perform a Google search just by saying a command using a virtual assistant, such as Siri or Alexa.
The bottom line is, people always turn to Google search to get the information they need. Amazingly, Google receives an average of 63,000 searches every second of every day. When you think about it, that’s at least 5,443,200,000 searches per day.
These searches are so powerful that more than 70% of customers who performed a local search end up visiting the business they found within five miles. This is why businesses are fighting hard to be in front of those customers who are actively searching for information, products, or services.
This is how search engine optimization or SEO came to be. SEO levels the playing field, enabling the small businesses to compete with big players in terms of marketing. The competition to be on Google’s first page is a complex battle of SEO and other marketing techniques.
And for that, you will need a lot of help. You can’t do SEO on your own. It is a tiresome and boring process. To improve your results while doing just half the work, you need to take advantage of some useful SEO tools.
Here are some of the most handy SEO apps every business owner or SEO marketer should include in his or her marketing toolkit.
Ahrefs is one of the most popular SEO tools with its own huge database of indexed pages. This SaaS-based tool crawls an average of 5 billion web pages every day, offering valuable insights for marketers.
Ahrefs has a wide variety of features that include Keywords Explorer, Site Explorer, Rank Tracker, Site Audit, Content Gap, Domain Comparison, Backlink Checker, Website Authority Checker, Keyword Generator, SEO Analyzer, SERP Checker, Broken Link Checker, and YouTube Keyword Tool. You can also download and install the Ahrefs toolbar to access critical SEO metrics within the search results.
SEMRush is a tool that works similar to Ahrefs. You can use it to do a full SEO audit, social media marketing research, comprehensive keyword research, backlink analysis, PPC research, and other SEO tasks. Its position tracking tool allows you to check your ranking keyword position so you know what to improve on.
3. Google Search Console
Previously known as the Google Webmaster Tool, the Google Search Console is one of the tools crucial for search engine optimization. This collection of webmaster tools allows webamsters to monitor how the website performs in the Google search index. You can see your average position, search traffic, search appearance,technical issues, crawl data, backlinks, mobile usage, and other statistics.
4. Google Analytics
Google Analytics is another important tool for SEO. This tool was specifically designed to gather as much information from your website. Google Analytics has various sections that show you the different aspects of your website. You can see your bounce rate, Pageviews, average time on page, real-time traffic on your website, and information about your audience,. If you’re running a campaign, the best way to track conversion is by looking at Google Analytics.
5. Similar Web
If you want to analyze a website’s traffic and find out where the visitors are coming from, Similar Web is the most suitable traffic analysis tool out there. You can see web traffic by countries, top referral sites, main traffic sources, top ranking keywords, organic keywords, and other important metrics. You’ll also have access to important SEO data, like total visits, bounce rate, average visit duration, and the pages visited.
6. Yoast SEO
If you’re working with a WordPress website, Yoast SEO is the best SEO plugin to use. It has more than five million active installations and takes care of most of the on-page optimizations that you need. It helps you create meta-descriptions, title, slug, and other on-page aspects of your post. It also offers recommendations as you edit the post, so you can detect any issues before publishing your work.
This tool was lacking in features at first, until it was re-launched recently with a new arsenal of features that are only available in paid versions of other SEO tools. It has a keyword analyzer, traffic analyzer, and SEO analyzer tools to help you break down the critical aspects of your campaign.
8. Google’s Mobile-Friendly Test
A huge number of website visits come from mobile devices. In fact, mobile usage has bypassed desktop traffic a long time ago. Google has also started implementing its mobile-first indexing algorithm, putting more weight on mobile-friendly websites. Because of these updates, optimizing websites for mobile has become an important aspect of a website’s SEO strategy. To check if your website is optimized for mobile, you can use Google’s Mobile-Friendly Test tool to know any page loading issues on your website, and how you can improve them.
Page loading speed is also one of Google’s critical ranking factors. To check your website’s speed and performance, you can use Pingdom. Just navigate to the Pingdom website, type in your website address, and run the test. You can also indicate which location you want to run the test for.
10. Website Grader by Hubspot
If you want to know your website’s performance, you can find out your website’s performance grade using Hubspot’s Website Grader. This website analysis tool runs a scan of your website, gives it a grade, and offers recommendations on how to improve it. You will also get information on the website’s different page metrics, including page speed, page size, page requests, SEO, mobile friendliness, and security.
Doing SEO means spending a lot of hours doing boring SEO stuff. Fortunately, you can use these SEO tools to help automate some of these tasks and get better results. What SEO tool are you using that you think should be included in this list? Let us know in the comments below.