Here is the last part of our series of lead generation strategies to supercharge your marketing in 2020.
The first part of the article discussed newer strategies that are working now and will continue to work in the near future. The second part of our list of lead gen techniques involved traditional methods that have proven their resiliency and efficiency over the years.
On this last leg of our series, we’ll talk about upcoming strategies that are new to the industry and will make huge impact in the business industry as a whole. Let’s look at them one by one.
11. Try new channels.
Facebook might be big and popular, but it doesn’t mean that other platforms are not effective. Experiment with new channels by taking your effective campaigns and stuffing them into a new channel. For example, you can shorten your holiday campaign video and post it on Instagram for a fresh set of eyeballs. Or, you can edit your video and turn it into a GIF you can use for Twitter, and even Facebook. You might be surprised at the results!
You don’t have to be stuck with the same platform over time. As mentioned above, the digital marketing space is a dynamic industry. Things change. Don’t be afraid to try out something new once in a while.
12. Use ‘Versus’ content.
You’ve probably tried typing queries on Google like “iPhone X vs iPhone 11”, “Mac vs Windows”, or “iTunes vs Apple Music.” A user that does a ‘versus’ search is looking for an answer for that specific question or wants to compare different products. Some are doing the “versus” search in hopes of looking for some advice that would be useful when they’re making buying decisions. This strategy is good for targeting customers that are comparing your brand with your competitors.
13. Embrace the bots.
We have seen the big brands use bots for their websites and social media pages, so what’s stopping you from doing the same? AI bots are useful for providing real-time customer service and streamlining your purchase process. Bots can be used in a lot of ways. You can use them to provide quick answers to simple questions on your social media pages and your website. You can also use a bot to process product orders, receive complaints, resolve issues, sign up a customer, etc. In this age where customers are expecting fast response to their questions or queries, using a bot is a huge help.
14. Consider automation.
Lead generation is a laborious task. You need to spend a lot of hours engaging, communicating, and building relationships with your customers. Fortunately, there are several automation tools you can use to make your life easier. For example, you can use scheduling tools for your social media posts or marketing analysis tools to monitor your results. You can also hook your email marketing to a CRM system for easy implementation and measuring results.
15. Outsource when necessary.
You don’t have to do everything. If you feel overwhelmed by your lead generation or you need special skills to implement your lead generation strategy, partnering with an outsourcing company that offers lead generation services will definitely save your life. Plus, you can be sure that the leads you are getting will be all high-quality and legitimate.