When it comes to digital marketing, not all businesses are convinced of its power, particularly traditional business owners that run brick and mortar businesses. They are hesitant to put their money into a digital marketing budget, either because they don’t know how it works or they are simply not unwilling to invest in something that is new.
Some business owners even think that it is just a waste of money, so they stick with the old ways of advertising. But digital marketing is growing, and it is going to stay, whether you like it or not. Here are some reasons why digital marketing will be crucial to your business’ growth this coming 2020.
1. For every $1 spent on Google Ads, businesses make an average of $2 in revenue.
If you consider the return on investment as one of the factors in determining what strategy to use, then you won’t go wrong with digital marketing. Google ads or PPC ads can generate significant revenue for your business, at half the budget. Companies that run Google ads generally double their investment, making it an indispensable advertising platform.
2. 64% of consumers will click on a Google ad when they are looking to buy items online.
While some other advertising platforms take some time for them to work, PPC ads provide instant results. If the customer is ready to buy, then they will click on your ad. And that is exactly the type of audience that Google shows your ads to. Google helps you attract leads who are ready to buy, producing faster results and higher conversion.
3. Social media and watching video content are the two most popular online activities.
According to a study by Smart Insights, being active on social media and watching videos online are two of the most popular activities among people who use the internet. This is great opportunity for businesses and marketers who want to advertise online. By creating engaging social media ads and snappy video ad content, you will be able to reach a bigger audience and getting more results out of your ad budget.
4. Over 51% of smartphone users have found new brands or products while searching from their mobile device.
Mobile internet usage has long overrun desktop usage, so you need to adjust your strategy to get better results. According to a study conducted by Google, over half of those who access the internet using smartphones are using these devices to find new brands and products. This highlights the importance of incorporating mobile ads into your online advertising strategy. Mobile ads help your business take advantage of those micro-moments when users are ready to try new products or look for businesses to buy from.
5. 64% of online consumers have reported that watching a Facebook video has influenced them to make a purchase.
Video is a powerful marketing tool, especially in influencing the consumer’s purchasing decisions. It is clear that both video and social media play a critical role in reaching and engaging your target audience – no matter who they are. You can try to combine these two and create an attractive and engaging video content just for Facebook for the best results.
Digital marketing is only going to grow more powerful in the coming years, and if you don’t take advantage of it now due to some petty reasons, then it’s your loss. If you decide to take the jump, don’t forget to create a fool-proof strategy and invest in the right tools to get the most out of your digital marketing campaign.