It’s a fact that it is no longer acceptable for small businesses to forego activity on social media.
But chances are, as a business owner with a vast array of responsibilities, writing tweets and posting photos to Instagram isn’t high on your priority list. And that’s okay – because with the help of a seasoned social media manager, you can strengthen your business’s online presence.
A social media manager can be an invaluable addition to your small business’s marketing team. Having a social media marketer on staff can help your business’s operations improve in a variety of different ways, and it’s more than worth the recruiting and onboarding expenses.
Social media management has become more than just a side task. With the power of social influences on consumers it is more important than ever that businesses trust a professional to manage this sector of your business.
In-house vs Professional Social Media Manager
While it’s great to have an existing employee pitching in with social media efforts, you’re better off hiring a social media expert to manage these tasks. Instead of just posting at random, this individual can create a strategic plan to help your business get the most out of your social presence.
If you and your other employees don’t have any social media marketing experience, the time that you’re spending posting to these channels may be a waste. By hiring a professional, you’ll be confident in the time and resources that are being spent in this area. Plus, the time required to manage, maintain, and execute a productive and effective social media strategy demands the vigilant effort of a full-time social media manager.
Here are other great reasons why you should use a professional social media manager:
1. Save a lot of Time.
A well-orchestrated social media campaign requires active management of each platform upon which your business is present. This includes tasks, such as scheduling posts, responding to messages, engaging with your business’ audience, interacting with customers via comments and likes, tracking metrics, and more. Whew! As a business owner, you simply don’t have the time required to devote to such a hefty responsibility. Plus, keep in mind: Hiring a social media manager will end up costing much less than hiring on another full-time employee to do the job!
2. Have Time to Focus on Other Initiatives
If you or your employees have social media on your to-do list, it’ll be a huge relief to give up this role to someone else. Maybe you’ve been trying to build your social presence, and due to this, other aspects of your business have been put on the backburner. By hiring a social media manager, you’ll have time to focus on new projects and leave the social media work to your new hire.
3. Consistent Social Content
There’s nothing worse than searching for a company on social media, only to find that their page hasn’t been updated in ages. A social media manager will make it their main priority to post consistently on each platform. They’ll also know what type of content will be best received on each platform – instead of just posting the same message on each profile your business has.
Posting consistently will help you build your social media following. If you’re currently having a difficult time attracting new followers, posting on a regular basis could be the change you need to make. For instance, Google+ users who posted consistently and then decreased their frequency saw their traffic drop up to 50%. This is why it is important to stay steady when it comes to social!
4. Respond to Social Messages ASAP
It can be difficult to respond to customers on social media, in addition to other platforms like customer relationship management (CRM) programs, email, and voicemail, to name a few. A social media manager will be responsible for handling social media messages, so you won’t risk ignoring customers or waiting too long to respond.
Many business owners don’t realize that social media isn’t just for advertising products or services – it’s a customer management tool, too. You may not realize it, but customers expect your business to provide customer service through mediums like Facebook, but only 23 percent actually deliver it. This also goes for Twitter – 70 percent of customer service complaints go unanswered by businesses.
If you ignore feedback on social media – you may lose them as a customer. According to an Forbes, 66 percent of consumers stopped doing business with a company after receiving poor customer service on social media. Neglecting social media in your customer service efforts could risk customer retention, and lessen the likelihood that you acquire new clientele through this medium.
5. Boost Brand Engagement
If you aren’t currently using social media to its full potential in terms of branding, that’s where a social media manager will be of benefit. Hire a social media manager who’s creative and can bring fresh ideas to the table. They’ll be able to ensure that your business’s brand is well represented on each social media platform.
6. A New Way to Generate New Customers
Your social media manager will know how to post your business’s newest offers on social media, through both paid and organic efforts. Through social media you can connect with new customers, and now you’ll have someone fully focusing on this initiative.
Social media is a viable way to master customer service and branding. But ultimately, remember, you should always be looking to obtain new customers through all your marketing efforts.
7. Recruit New Employees
Have your social media manager collaborate with human resources, and start posting open positions on social media. Of course, LinkedIn is the primary place to do this, but you can also share links to job postings on your other platforms. Share links to open positions on Twitter, with accompanying hashtags that will target job seekers. Of course, don’t forget about the social network with the most active users: Facebook. Your social media manager can navigate this platform and find groups that candidates frequent.
8. Monitor Your Business’s Performance.
How can you know whether your social media campaign is effective and serving its desired purpose without someone who understands the metrics and data that reveals this information? A social media manager is specifically trained to track the metrics that matter and then adjust your social media strategy as needed in order to improve specific metrics. This is a vital step because it ensures your business isn’t wasting time and money by focusing on ineffective strategies. A social media manger can help to provide the tangible results that you desire.
Let a specialist handle your business’ social media strategy and presence: A professional who is dedicated to improving and maintaining your social media reputation. Thanks to their extensive training, knowledge, and experience, a social media manager is just the professional you want working in this capacity. After they implement their innovative strategy, you will soon see the improvement was well worth the investment!