Business owners who are keen on growing their brand should have a website. It is no longer an option, but a necessity.
Building a website or an online store is so much easier these days. You don’t need to have programming skills and you don’t need to pay much to be able to have a website. Your website is one of the best means of free advertising because it is not restricted by location and business hours.
Having a website for your business is not all about selling your products and services. It also provides something of value to your customers.
If you’re still not convinced that having a website is good for your brand, check out our list of reasons below.
Your customers expect it.
The first thing customers do when they hear about a company is look at the company website. If you don’t have one, where would your potential customers go? If you don’t have a business website, your customers might look elsewhere. Worse, they might turn to your competitor. Having a website proves your authenticity and builds credibility.
A website provides social proof.
90% of consumers say that online reviews have a huge influence on their buying decisions. Since potential customer are looking looking you up online, having customer testimonials on your website is an effective way to impress your potential buyers.
You control the messages.
You can’t say what other people say about you on social media, forums, review sites and other websites, but you can shape public perception by creating your own story using your website. Having a company blog is helpful in sending across your message, mission, and personality to your target audience.
One of the advantages of having a website is being able to reach more people for less the budget. Traditional advertising costs more and is only able to reach a limited number of people. With a website, you can reach people of all ages, with different interests, and from different location.
You don’t need programming or technical skills.
When you think about website, the first things business owner think of is C++, Java, Python, and other programming languages necessary to set up a website. The good news is, modern websites are now easy to set up that any of your employee can do it. Some websites come with templates and you just need to drag and drop the content, and you’re all set. If you want a custom website, hiring a website designer is no longer that expensive.
Your competitors have websites.
The first thing consumers do when they want to buy something is to research online and ask for recommendations from peers. If you don’t have a website and your competitors do, the potential customers will probably turn to them instead. Without a website, you’re giving your customers to buy from another brand.
The best thing about having a website is that it never closes. That means you can sell your products at 1AM or 7PM, instead of the regular 9-5 schedule. Having an online sale will improve sales, especially if your customers are not limited to location. With a website and a great marketing strategy helps you reach new customers and generate new sales.
If your business is new or yours is a brick-and-mortar business and you want to switch online, having a website should be one of the main priorities. Aside from showcasing your products and services, your website will be the center of your marketing strategy and should work seamlessly with the other marketing elements.