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How to Hire Your First Virtual Assistant

Hiring the right digital team—and, in particular, the right virtual assistant (VA)—can completely revolutionize your business. The process can be intimidating, especially if you haven’t done it before. Where do you look for talent? What characteristics should you look for? What questions should you ask? How do you know if someone is the right person …

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Web Development Trends Businesses Should Know in 2020

With more than 4.33 billion active internet users around the world as of July 2019, it has become imperative for businesses to invest in a good website. A world without internet is unimaginable for the majority of the population, with users going online on various devices, such as computers, smartphones, tablets, and IoT devices.  Consumers …

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10 Social Media Questions Business Owners Should Know the Answer to

Social media marketing is a complicated process for most business owners. Whether you’re just getting started with your social media campaign or you’ve been managing your own social media channels for a while now, there’s always something new to learn when it comes to social media. To avoid costly mistakes and improve the results of …

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Costly Outsourcing Mistakes Business Owners Should Avoid

Outsourcing is a popular trend right now. Once limited to big brands and corporations, outsourcing has now become a strategic tool even for small and medium-sized businesses, particularly startups.  However, the outsourcing experience varies from one business to another. For example, some businesses outsource specific tasks such as payroll or customer service, while other businesses …

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5 Numbers That Highlight the Need for Digital Marketing in 2020

When it comes to digital marketing, not all businesses are convinced of its power, particularly traditional business owners that run brick and mortar businesses. They are hesitant to put their money into a digital marketing budget, either because they don’t know how it works or they are simply not unwilling to invest in something that …

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Advantages of Telemarketing for Small Businesses

Telemarketing is probably one of the oldest marketing techniques employed by businesses, big and small. It involves reaching out to potential clients specifically via phone to offer your services, conduct a survey, do after-sales service, or request feedback. Telemarketing is a direct marketing technique also known as inside sales or telesales. A telemarketer calls the …

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