10 Social Media Questions Business Owners Should Know the Answer to

Social media marketing is a complicated process for most business owners. Whether you’re just getting started with your social media campaign or you’ve been managing your own social media channels for a while now, there’s always something new to learn when it comes to social media. To avoid costly mistakes

5 Numbers That Highlight the Need for Digital Marketing in 2020

When it comes to digital marketing, not all businesses are convinced of its power, particularly traditional business owners that run brick and mortar businesses. They are hesitant to put their money into a digital marketing budget, either because they don’t know how it works or they are simply not unwilling

Advantages of Telemarketing for Small Businesses

Telemarketing is probably one of the oldest marketing techniques employed by businesses, big and small. It involves reaching out to potential clients specifically via phone to offer your services, conduct a survey, do after-sales service, or request feedback. Telemarketing is a direct marketing technique also known as inside sales or

Why You Need to Hire a Lead Generation Specialist

If you’re a B2B business, most of your conversation probably revolves around leads. Why do you publish engaging content on your website and all over the internet? To build your authority, gain readers’ trust, and hopefully convert some of them into leads. Why do you engage with communitys on social

10 SEO Statistics Every Business Owner Should Know

If you’re a business that relies heavily on Google for online traffic, it is only practical to invest in search engine optimization. But as algorithms change, SEO strategies also need to adapt. Some approaches become more effective than others, while other practices become obsolete. As a business owner, you need

How Do AI Bots Reshape the Customer Service Experience?

The fast adoption of artificial intelligence or AI technology has led to many benefits in various business sectors. AI has experienced a growing popularity in contact centers, but it is also becoming increasingly popular in customer service. In fact, according to the 2018 Customer Experience/Unified Commerce Survey, 55% of retailers