Telemarketing is probably one of the oldest marketing techniques employed by businesses, big and small. It involves reaching out to potential clients specifically via phone to offer your services, conduct a survey, do after-sales service, or request feedback.
Telemarketing is a direct marketing technique also known as inside sales or telesales. A telemarketer calls the potential customer over the phone and it is a great way to gain new customers. Aside from direct calling, recorded messages played via telephone and bot telemarketing are increasingly becoming popular in the telemarketing industry.
What does telemarketing have to offer?
There are many marketing techniques to communicate with customers, and some of them just come and go. What makes telemarketing still effective today? Let’s looks at some of the benefits of telemarketing and what makes it relevant to small businesses.
- Cost-effective. Telemarketing is a cost-effective marketing tool because you only need to invest in the salary and training of your telemarketers and the telephone bills.
- Direct feedback. You’ll be speaking directly with the client so you’ll get immediate feedback from them. You can also directly address concerns or questions the customer might have regarding your service or product.
- Quick results. After the call, you immediately know whether the client is buying or not.
- 24/7 selling. You can expand your business audience and reach potential clients outside your timezone.
Telemarketing: In-house or Outsource?
Telemarketing allows businesses to acquire new clients and manage existing ones. There are two types of telemarketing: inbound and outbound. Inbound means receiving calls from the clients while outbound means you do the calling. You can choose to focus on doing either outbound or inbound calling, but a combination of these two has proven to provide better results.
Now the question is, who should do the calling? You have two options. The first one is to do it yourself, while your second option is to outsource it to a telemarketer BPO company. Let’s look at each of these options so you can decide which arrangement is best for you.
If you’re a startup or a small business with limited budget, your first option is to do the calling yourself. You can set up a small team to make the calls and reach out to potential customers. You can call up customers to introduce new products or services, or inform them of upgrades or changes. You can reach out to contacts you got through references, past customers, or present clients. As the business grows, you can continue adding members to your team and improving your telemarketing service.
Another option for business owners is to outsource telemarketing to a capable third-party service provider. There are a lot of outsourcing BPOs today that offer telemarketing, and all you need is to choose a service that fits your needs. Telemarketing companies specialise in offering this service so you can guarantee quality and efficiency when working with an outsourcing company.
If you’re worried about the cost, there are outsourcing companies that offer flexible packages or customized telemarketing services catered specifically for your needs.
Telemarketing has survived the ever-changing marketing landscape because it brings a lot of benefits to businesses of all sizes. It is an important tool, not only for gaining new customers, but for expanding the business’ target audience. Doing telemarketing by yourself is practical if your business has limited budget, but several outsourcing companies also offer flexible and cost-effective telemarketing solutions that won’t hurt your budget.