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Articles

2020 Digital Marketing Trends Businesses Should Care About

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to …

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7 Important Questions You Should Ask Your Virtual Assistant

A virtual assistant is an independent worker who assists with administrative, business development, social media, marketing or other tasks. By taking on recurring tasks and administrative work, they free up time for small business owners, entrepreneurs and managers. The virtual assistant works remotely, often from a home office. Virtual assistants may be US-based but may …

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Are You Fast Enough?

Google has been encouraging webmasters to improve their website loading speed for several years now, even highlighting it as one of the important ranking factors for SEO. According to Google’s John Mueller, Google’s threshold for commerce website acceptability is two seconds. But in 2018, the average loading speed is 15.3 seconds. This results in a …

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Main Differences Between Accounting vs Bookkeeping

Bookkeeping and accounting are two business services that are often used interchangeably in the business world. To people who are familiar with these professions, they might appear to be the same. Although both services deal with numbers, their roles and functions are totally different. Bookkeeping and accounting are two functions critical for every business. In …

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