Articles

Articles

10 Social Media Questions Business Owners Should Know the Answer to

Social media marketing is a complicated process for most business owners. Whether you’re just getting started with your social media campaign or you’ve been managing your own social media channels for a while now, there’s always something new to learn when it comes to social media. To avoid costly mistakes and improve the results of …

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Costly Outsourcing Mistakes Business Owners Should Avoid

Outsourcing is a popular trend right now. Once limited to big brands and corporations, outsourcing has now become a strategic tool even for small and medium-sized businesses, particularly startups.  However, the outsourcing experience varies from one business to another. For example, some businesses outsource specific tasks such as payroll or customer service, while other businesses …

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5 Numbers That Highlight the Need for Digital Marketing in 2020

When it comes to digital marketing, not all businesses are convinced of its power, particularly traditional business owners that run brick and mortar businesses. They are hesitant to put their money into a digital marketing budget, either because they don’t know how it works or they are simply not unwilling to invest in something that …

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Advantages of Telemarketing for Small Businesses

Telemarketing is probably one of the oldest marketing techniques employed by businesses, big and small. It involves reaching out to potential clients specifically via phone to offer your services, conduct a survey, do after-sales service, or request feedback. Telemarketing is a direct marketing technique also known as inside sales or telesales. A telemarketer calls the …

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How Do AI Bots Reshape the Customer Service Experience?

The fast adoption of artificial intelligence or AI technology has led to many benefits in various business sectors. AI has experienced a growing popularity in contact centers, but it is also becoming increasingly popular in customer service. In fact, according to the 2018 Customer Experience/Unified Commerce Survey, 55% of retailers are planning to use artificial …

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