Hiring the right digital team—and, in particular, the right virtual assistant (VA)—can completely revolutionize your business. The process can be intimidating, especially if you haven’t done it before. Where do you look for talent? What characteristics should you look for? What questions should you ask? How do you know if someone is the right person …
The holiday season is fast approaching and this is a good opportunity for businesses to boost their sales and reach out to more customers. However, the competition is also tough during the holiday season because almost every business is promoting their products and services. For the big players, promoting their business during the crazy holiday …
With more than 4.33 billion active internet users around the world as of July 2019, it has become imperative for businesses to invest in a good website. A world without internet is unimaginable for the majority of the population, with users going online on various devices, such as computers, smartphones, tablets, and IoT devices. Consumers …
Web Development Trends Businesses Should Know in 2020 Read More »
Social media marketing is a complicated process for most business owners. Whether you’re just getting started with your social media campaign or you’ve been managing your own social media channels for a while now, there’s always something new to learn when it comes to social media. To avoid costly mistakes and improve the results of …
10 Social Media Questions Business Owners Should Know the Answer to Read More »
Outsourcing is a popular trend right now. Once limited to big brands and corporations, outsourcing has now become a strategic tool even for small and medium-sized businesses, particularly startups. However, the outsourcing experience varies from one business to another. For example, some businesses outsource specific tasks such as payroll or customer service, while other businesses …
Costly Outsourcing Mistakes Business Owners Should Avoid Read More »
When it comes to digital marketing, not all businesses are convinced of its power, particularly traditional business owners that run brick and mortar businesses. They are hesitant to put their money into a digital marketing budget, either because they don’t know how it works or they are simply not unwilling to invest in something that …
5 Numbers That Highlight the Need for Digital Marketing in 2020 Read More »
Telemarketing is probably one of the oldest marketing techniques employed by businesses, big and small. It involves reaching out to potential clients specifically via phone to offer your services, conduct a survey, do after-sales service, or request feedback. Telemarketing is a direct marketing technique also known as inside sales or telesales. A telemarketer calls the …
Advantages of Telemarketing for Small Businesses Read More »
If you’re a B2B business, most of your conversation probably revolves around leads. Why do you publish engaging content on your website and all over the internet? To build your authority, gain readers’ trust, and hopefully convert some of them into leads. Why do you engage with communitys on social media? To introduce your business …
Why You Need to Hire a Lead Generation Specialist Read More »
If you’re a business that relies heavily on Google for online traffic, it is only practical to invest in search engine optimization. But as algorithms change, SEO strategies also need to adapt. Some approaches become more effective than others, while other practices become obsolete. As a business owner, you need to be aware of these …
10 SEO Statistics Every Business Owner Should Know Read More »
The fast adoption of artificial intelligence or AI technology has led to many benefits in various business sectors. AI has experienced a growing popularity in contact centers, but it is also becoming increasingly popular in customer service. In fact, according to the 2018 Customer Experience/Unified Commerce Survey, 55% of retailers are planning to use artificial …
How Do AI Bots Reshape the Customer Service Experience? Read More »
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