Today, there is a growing competitive market and if you want to keep your spot amidst this global crisis, you must be visible and adaptive to the rapidly evolving changes in the online landscape through content marketing. But despite having plans to transition into the digital platform, businesses are still solving the puzzle on how to thrive from this drought, cost-effectively.
One of the immediate and cheaper ways to get back on track is by outsourcing services. Through this, you will have more time to focus on your business’ finances, improving your services, etc. while keeping your customer aware through outsourced content.
Why is Content Marketing Important?
Content marketing aims to use the publication and promotion of content to drive organic website traffic, increase qualified lead generation, and drive profitable consumer action by creating and distributing valuable, relevant, and consistent content for a specific type of audience.
Aside from being a great way to increase brand awareness, improve brand reputation, and build consumer trust, content marketing is important because it can help increase conversions. Marketing statistics prove that on average, conversion rates for companies and brands that are using content marketing are six times higher than those that aren’t.
Why Outsource Content Marketing Services?
Here are some signifiers that you should outsource this service instead of taking all the responsibility.
You Have a Small Budget
After the financial damage of the COVID-19 pandemic crisis, your top priority as a business owner is to generate money rather than spending it. If you have other priorities and you have limited fund allocation for content marketing, working with people on a per-hour or per-project basis is cost-effective than hiring people onboard.
You Have Limited People on Your Team
First, you must know that content marketing involves a lot of work. If everyone from your team already has something to do for your business, it is better to hire someone or a team that can dedicate all its attention to your business’ content marketing needs. Content outsourcing will help you to equally distribute the workload within your business.
You Need More Talent
Just like your regular employees, occupied with the work they already know, outsourcing connects you with the best professionals who have the skillset that you need for content marketing. You must keep in mind that one of the reasons why you are outsourcing is to maintain quality. Having an expert providing this type of service, you can expect to achieve the goals you have for your business.
Step-by-step Guide to Outsourcing Content Marketing Services
Step 1: Determine the Content Marketing Services You Want to Outsource
Before you dive into outsourcing your content marketing services, you must decide first how much of the content marketing process you want to outsource. If you still have a lot to learn about this type of digital marketing strategy, you can start by outsourcing written content.
Written content is one of the best forms of content marketing. This type of content can be blog articles, news, PR, web content, ad copy, sales page, or newsletter. Due to online presence, people are dedicating more time reading and browsing different search engines to know more about a certain topic. Survey shows blog content writing is among the primary forms of media used in content strategies today and 73% of people admit to skimming blog posts while 27% consume them thoroughly.
Aside from written content, there are still other forms of content that can boost audience engagement like infographics, webinars, images, and videos.
Step 2: Decide Whether a Freelancer or a Content Marketing Agency is Right for You
If you only want to outsource content writing as an additional help to your existing marketing team, you want to start by looking for skilled and professional writers. You must look for writers who are experienced in writing about a variety of topics, and guarantees 100% error-free content because it’s your business that will suffer if you settle for anything less.
On the other hand, if you want to outsource complete content marketing services, you’ll be better off connecting with a content marketing agency. If you choose to work with an agency some of the services include analytics, planning, promotion, marketing and more.
Whether you decide to work with an agency or freelancer, always ask to see examples of the agency or freelancer’s past work so you can have an idea if these people can meet your expectations. You want to find someone or an agency you can work with long-term because consistency is one of the keys to content marketing success.
Step 3: Give Clear, Detailed Instructions
Take note that outsourcing your content marketing services does not mean that you will leave everything to the agency or to the freelancer. You still want to be involved in the process of content creation. You must make sure that the agency/freelancer has a clear understanding of the wants and needs of your brand when it comes to content marketing, moreover, you can also give them a checklist that has a specific outline with key points, examples, information about your target audience, your suggested resources, and the keywords you want to include on your content.
Despite the great quality outsourcing services provided, you still need to keep track and collaborate by giving your feedback. Do not hesitate to ask for revisions or rewrite. Remember, this is your business we are talking about.
When done right, your marketing game will hugely benefit from content marketing services.
We are all aware of how COVID-19 greatly hit the global economy. The main goal for most businesses is to thrive amidst the situation by continuous generation of money yet cost-effectively investing this source of funds to essential services that could improve and help the business flourish again. Outsourcing your services will definitely give you more time to plan and save you a few dollars while experiencing the best quality services. There are many other reasons why you must start outsourcing your services, especially during a pandemic. As we all transition to new normal, we must continue adapting to all the changes that are happening across the world. As a business owner, you must maximize your resources and try new stuff to improve not just your business but also your knowledge so you can be prepared for future challenges.