We’ve only got a few more weeks before we welcome 2020, but is your digital marketing strategy prepped up for the new year?
Digital marketing is a powerful tool, as long as you know how to maximize its advantages. In fact, according to eMarketer, digital ad spending all over the world will reach over $375 billion by 2021. This means that more businesses are discovering the power of digital marketing and investing in it.
This 2020, here are some key digital marketing trends you should keep in mind when crafting your strategy so that you can take advantage of the perks this technique has to offer:
1. Chatbots will become mainstream
We’ve seen how powerful chatbots are streamlining the customer service and order-taking process. This 2020, more companies will be using chatbots to interact with their website and social media visitors. Using a chatbot can help you save time because it can provide quick responses to questions and can easily help visitors find what they are looking for.
2. Increasing popularity of artificial intelligence
Artificial intelligence has been with us for quite some time, but people are hesitant to use them because of the risks they pose. But as the understanding of AI technology deepens, people realize the various benefits this technology can bring. For example, if you’ve ever used Siri or Alexa, you’ll understand how these voice assistants have made finding information and completing tasks a lot easier. This coming year, we will more AI-powered marketing software and tools to help businesses gather, analyze, and use information. AI will also help a lot in streamlining processes and cutting down tasks.
3. Hyper-targeted advertising
Ads used to be annoying because most of them had nothing to do with you. Imagine visiting a website and seeing ads about retirement plans when you’re at the prime of your life. That will change in the coming years as hyper-targeted advertising becomes popular. This means that businesses will be using precise targeting techniques to reach only the market that is relevant to the ads. This will help prevent unrelated ads from showing up on customer’s screens.
Along with targeted advertising, businesses will also learn to personalize their products and services for their customers. Amazon has been doing this for quite some time and they’re really good at it, and this has greatly contributed to the growth of the company. By analyzing the customer’s behavior, Amazon is able to promote products based on predictions and the user’s purchase history. Because of this, personalization is going to be a key factor in the success of digital marketing in 2020. According to Gartner, at least 90% of online marketings will start using marketing personalization techniques in some form or another.
5. Transparency matters
In the wake of Facebook’s Cambridge Analytica scandal and other cybersecurity issues, transparency and online privacy have become huge topics on the internet today. Because of this, customers will value transparency more when dealing with businesses or making their purchases. According to recent studies, companies that produce transparent and easy to digest information are like to retain 94% of their customers.
2020 is going to be an exciting year for digital marketing as we welcome new and old trends that will impact the way customers deal with businesses. As a business, it is important to know what these upcoming trends are so you can stay on top of where digital marketing is headed to in the future.