As the world switches to the new normal, we all understand that the impact of COVID-19 has changed the way businesses and organizations operate around the world. Face to face interactions are limited and personal conversations are done behind screens or online. For businesses that rely mostly on the sales of their physical stores or those that offer services that require physical contact, this new landscape is going to be a challenge for them.
Today, almost all transactions are done online. Instead of dining in the restaurant, customers order online and have their food delivered to them. The same goes for grocery, clothing, and other household items that can be purchased online and delivered to your doorstep. Online payments are also becoming a necessity.
If you’re a business that relies on traditional marketing before, then you need a change of mindset and embrace digital marketing. This is because most of the transactions from now on will be done online. To help you transition to this new normal and make sure you survive the difficult times post-COVID-19…
Here is a Checklist to Guide You Through Your Digital Marketing Journey
Have a website. And make sure it works. Your website will be your main marketing platform. If you’re a food business or a shop, you can set up an online ordering system, complete with an online payment system, to help your customers avail of your products or services. Make sure you have a blog and update it with relevant content.
Maximize your social media channels. If you’re not yet on social media, this is a good opportunity for you to start building your online presence. There are so many social media networks to choose from — Facebook, LinkedIn, Twitter, YouTube, Snapchat, and TikTok, but you have to choose the best networks that fit your branding and goals.
Create a content calendar. Keeping up with all your online platforms can be a challenge, and sometimes some channels get left behind. To make sure you’re sending out consistent messages regularly on all your platforms, you need to create a content calendar that will guide what to post and when to post them. Don’t forget to create a content calendar for your blog as well.
Invest in ads. Getting new leads in this difficult time will be, well, difficult. To make sure you stay in front of your audience despite the slow market, make room in your budget for paid ads. Consider running some PPC or social media ad campaigns. Figure out which platform would bring you the most value for your advertising money.
Send out emails. Don’t underestimate the power of email marketing. This strategy might be old, but it still works. You can send out announcements, new product launches, promote deals and discounts, inform people of your new blog posts, and or just say hello to your subscribers. Most of all, it’s free!
COVID-19 has changed the entire world upside down. To stay relevant, you need to adapt your strategies so that you’re still able to reach your target market. If you need help with creating your digital marketing strategy, Online Officer has a team of digital marketing specialists that can do the job for you.