As time goes by, the attention span of people is getting shorter and shorter. Thus, getting the attention of your potential customer and hoping that they will trust your brand enough to avail your products and services is quite a difficult thing to accomplish today.
Moreover, the worst part of dealing with potential customers is the fact that you already caught their attention but they still don’t have the courage to purchase anything from your brand.
To prevent and plan for these circumstances you need good marketing sales funnel.
Let’s be honest, even if your customer already noticed you and what you offer and he already expressed his intent there are still several reasons why your opportunity can still slip out of your hands.
These reasons may vary but on your part, it may be because the customer wasn’t getting enough information from you or the products and services you offer. Probably, what they get from you is not resonating with the exact message you want them to comprehend.
If you’re running an online shop, the customer might have a problem with the process of checking out and decides to just abandon the cart altogether.
There are other reasons and you cannot pinpoint everything all at once. However, you can still prevent it. Just imagine all your efforts and hard work on creating and promoting your brand will just be wasted when there’s no conversion.
What is Marketing Sales Funnel?
A marketing sales funnel is your guide or tracking of the customer buying journey. You can customize this funnel based on how you interpret the journey your customer goes through before they successfully purchase your product or services.
You usually start with a lot of potential clients or customers who might have heard of your product or service. Then a smaller portion of that group to learn more, and a smaller chunk of that second group may actually contact you for purchase.
As the sales process goes on, you will be talking to fewer and fewer people who are more interested, until you are left with the people who become your customers. When you look at the sales funnel, you’ll notice that the form is like an inverted pyramid. You filter people until you get those who really matter.
Marketing Sales Funnel Structure
The marketing sales funnel is generally composed of four parts. The sales funnel stages include:
This is the first stage and the biggest part of the funnel. You jumpstart this first stage through marketing and advertising and when your potential customers visit your website to browse.
In this stage, you must have strong and attractive efforts so you can attract more visitors.
During this stage, your visitors are now prospects and potential customers. If you put up an email sign-up for newsletters, all those who sent their details are already interested in what you offer.
You have to strengthen your marketing and engagement on this stage to keep them around up to the last stage.
Here, all your efforts must encourage leads to turn the remaining people into paying customers.
If you have a paying customer and already achieving conversion, your initial sales funnel is effective.
Here, you must keep them around and make repeat sales. Continue targeting other customers but never neglect these customers who already purchased from you.
To keep them engaged, ask them to give you feedback, or let them know that you appreciate their purchase and support. Keep on updating them.
How and why those people move down the funnel depends on your sales and marketing ability, of course.
The leads in the middle and lower sales funnel stages are those that you want to pay the most attention to because they’ve moved beyond awareness to interest.
Benefits of Sales Funnel
Your sales funnel is the endpoint of all your marketing efforts. It is where all the leads from your social media campaigns, Google ads, telesales, and other lead generation efforts go to. But even if you spend thousands of dollars on your marketing campaign, not all of them will turn out to be actual customers. The sales funnel puts your potential customers on the right path to learning about your product or service and then buying from your business.
Step-by-step Guide In Creating A Powerful Marketing Sales Funnel
Step 1: Use Multiple Marketing Channels to Attract Visitors
Don’t put all your eggs in one basket. You can use a mix of multiple marketing channels including pay-per-click (PPC) advertising, off-site SEO, direct mail to, and cold calling to get the attention of your potential customers.
Step 2: Analyze the Effectiveness of Your Marketing Campaigns
To learn what marketing channels are most effective, analyze your website traffic and inbound phone regularly help you make educated decisions so you’re not wasting your marketing efforts.
Step 3: Update Your Content Regularly
Content is king and a blog is a great place to organize all of your great content. Writing useful blog website visitors manage with your current clients.
Step 4: Put More Than One Call to Action (CTA) on Your Website.
Your website visitors may be at different stages of the customer journey. Different call to actions will make sure that there’s something for all customers in different stages of the funnel.
Step 5: Retarget Website Visitors Who Left the Funnel on the First Time
Consider running a retargeting campaign so you can display advertisements that will display only to people who visited your website. This will give you another chance to draw them back in.
The first step to improving your sales funnel and marketing efforts is to get the ball rolling as soon as possible. Create a getaway with specific due dates to ensure you can start making progress. If you continue to wait, more and more potential customers will getaway.
If you are interested in creating a marketing sales funnel, however, you need assistance and professionals to handle it, you can always outsource this task.
Fortunately, there are outsourcing firms that offer digital marketing services including designing funnels fit for your industry.
Check out Online Officer for this particular service and other outsourcing tasks.