As technology advances, small businesses are forced to do everything they can to keep up with the changing times. Even brick and mortar business are tackling the challenges of adjusting their business models to adapt to the online marketplace.
Here are some of the reasons why your business should start investing in digital marketing:
1. Digital marketing levels the playing field.
When you think about marketing, you think about big, international brands. You think about spending thousands of dollars for each campaign, with A-list stars promoting your products and services. But with digital marketing, small business are given the chance to compete with the big boys and get their share of targeted traffic. Digital marketing provides small companies with resources and platforms that were previously available only to big companies.
2. Digital marketing costs less than traditional marketing.
Done right, digital marketing can give you twice, thrice or even ten times the result of traditional marketing with the same amount of spending. According to Gartner’s Digital Marketing Spend Report, business owners achieved 40% savings by using digital marketing techniques to promote their products and services.
3. Digital marketing delivers targeted conversions.
Digital marketing techniques such as social media marketing, search engine optimisation, and email marketing generate engagement and interaction with targeted audiences, resulting in better-than-average results and higher conversion rates. According to a Google study, companies using digital marketing strategies have 2.8 times higher revenue growth than those who do not.
4. Digital marketing caters to mobile consumer.
In the age of smartphones, tablets and iPads, not investing in digital marketing is a huge mistake. Mobile internet is the next channel for information dissemination as most consumers are accessing these devices all the time. Mobile devices have transformed from being a simple communication tool to something that influences purchasing behaviour of consumers.
5. Digital marketing builds brand reputation.
Digital marketing is more sales and conversion. It helps shape consumer opinion about your brand. The messages you send out and they way you engage with your customers help build a better relationship with your targeted audiences and transition them into paying customers. According to a Nielsen Global Online Consumer Survey, 90% of respondents said that they would trust information about a particular brand, product or service if that info comes from people that they know.
Investing in a sound and effective digital marketing strategy will only bring benefits to your business. There are many online strategies you can choose from, but the trick is finding the right platforms to send the right messages to the right audiences. It might seem tricky at first, but with the help of digital marketing experts, you’ll find that digital marketing has a lot more to offer for your business.