Why do businesses spend thousands on advertising and lots of hours in promoting their brand? It’s because they want to get leads. Leads mean more customers and more customers mean more money. If you want your business to grow and be profitable, then you need leads. Lots of them.
Without leads, you have no sales, no growth, no revenue.
The challenge now, as 2019 comes to a close, is how to find quality leads for your business in the coming year. We’ll show you 15 ways how to supercharge your lead generation in 2020 and fill your own sales pipeline with leads that actually convert.
1. Optimize your social media channels.
People no longer rely heavily on Google to get the information they want about a brand or company. According to a recent study, 58% of customers visit a company’s social media pages before visiting their website.
What does this mean? This signifies the importance of having a strong social media presence in generating quality leads. Your social media channels should have enough information for users to get to know about your business. You should also include your contact information, phone number, email and physical address, so your potential customers can easily reach out to you.
2. Optimize your website.
Search engine optimization might be a tedious and time-consuming process, but if you get it right and you are consistent at it, then all your hard work will pay off in the end. Make sure to use long-tail keywords, optimize your website for voice search, publish quality long-form content, and use videos on your web pages. SEO is a passive lead generation strategy, and the great thing about it is that you don’t have to spend anything to get leads.
3. Invest in PPC and social media ads.
Organic reach is no longer effective these days. Take Facebook as an example. A Facebook post’s average organic reach in 2019 is only about 6.4% of the Page’s total likes. You can’t rely on your normal traffic to reach your target audience. If you want to reach the right people with the right message, you need to invest in paid advertising. Whether it’s PPC or social media ads, paying for advertising is guaranteed to get you quick results.
4. Create how-to content.
Blogging is one of the effective ways to share your expertise, build your brand’s authority, and generate leads over time. Come up with topics that focus on the challenges your customers are facing. You can create tutorials on how to resolve issues and problems that your customers are having trouble with. When creating actionable content, don’t forget to include reliable data and how-to information to back your content.
5. Create engaging videos.
Video is very effective in boosting conversion and engagement, not only for your social media channels but for your website as well. In fact, if you add a video to your landing page, you’ll see up to 80% increase in conversion rate.
Videos generate a lot of engagement and they are easily shareable. You don’t have to shoot several minutes of video to get huge results. A 10 or 20-seconder video can be just as effective as a 5 or 10-minute video. You should also try doing live videos, video testimonials, animations, tutorials, or a quick Q&A.