If you’re a business that relies heavily on Google for online traffic, it is only practical to invest in search engine optimization. But as algorithms change, SEO strategies also need to adapt. Some approaches become more effective than others, while other practices become obsolete. As a business owner, you need to be aware of these algorithm changes so you can easily adjust your strategy and avoid being penalized by the Big G.
To help you understand more about the role SEO plays in the overall marketing game and which SEO practices you should invest, we have compiled the latest numbers on SEO to make it easier for you to follow. These statistics will give an idea which strategies works and which do not, keeping your business out of Google-trouble.
Check out our list of 2019 SEO statistics every business owner should be aware of and should use as a guide in crafting an effective stategy.
- Google accounts for over 79% of total global desktop search traffic, followed by Bing which has 7.27%, Baidu with 6.55% and Yahoo with 5.06%. Based on these numbers alone, you can deduce why Google is the hegemon when it comes to search traffic. To win at SEO, you need to play by the Big G’s rules. You need to understand (at least try to) its algorithms so you know how to rank your keywords.
- Google receives an average of 63,000 searches per second. That’s A LOT. Multiply 63,000 by 60 seconds by 60 minutes by 24 hours, that’s how much searches Google receives in a day. Getting a good ranking on Google means getting in front of these users who are specifically searching for what you offer.
- 50% of search queries are four words or longer. When users search for something, they are looking for something specific. They don’t want to know about “hot cars,” they want to know about “hot cars in Sydney” or “hot cars that are considered classic.” These are called long-tail keywords and you should use more of these in your content.
- More Google searches take place on mobile devices than on computers. And this is true around the world. With the growing popularity of smart phones, it has become easier and more convenient to access the internet using these mobile devices. In this age where everyone is always on the run, mobile devices have given them the chance to access information quickly. So it is important for your website to be mobile-friendly and fast-loading.
- High-quality content and link building are the two most important signals used by Google to rank your website for search. High quality content means you’re giving valuable information to your readers while link building reflects how other websites value yours. When you’re crafting your strategy, keep these two important signals in mind.
- The average first-page result on Google contains 1,890 words. Thin web content will not be able to provide the user with valuable content. What users need is meaty, fresh, and relevant information on the topic they are searching for. Because if the user doesn’t find the info that he or she is looking for, they’ll simply leave your website and look somewhere else.
- Long-form content of over 1,000 words consistently receives more shares and links than shorter form content. This goes back to quality information and being able to satisfy the user’s queries. There’s a lot more you can include in a 1000-word article than a 400 or 500-word article. When you make your blog, make sure that you focus on long-form content instead of spilling out articles with no substance.
- 82% report the effectiveness of SEO is on the rise and 42% state effectiveness is increasing significantly. Rumors about SEO being dead are just that: rumors. As long as Google is alive and as long as people are using the internet to search for information, SEO will always be relevant. Besides, there is more to SEO than making your keywords rank well in Google. SEO is all about improving user experience and providing quality information.
- Google “near me” searches have increased by two times over the past year. If you’re a local business with a physical store, local SEO is going to be a huge help in driving foot traffic to your business. In fact, 72% of consumers who did a local search visited a store within five miles and 30% of mobile searches are related to a location.
- Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%. If you have a blog post that did really well in the past, you can take advantage of the previous popularity by updating it and adding new information. Repurposing content is a great content strategy that doesn’t take much of your time.
- Links are one of the top Google ranking factors, but Google has said that social media shares don’t count as individual links. Social media plays a different role in marketing, and it should go hand in hand with SEO for your business to maximize your strategy.