Most probably, up until now, you are still wondering what are the specific guidelines Google follows to rank pages on SERPs. However, many think that there are around 200 ranking factors and you can maximize these factors through search engine optimization.
SEO copywriting or content writing is one of the most common ways SEO professionals use to rank their pages. And there are several practices that through time have been proven to be effective ranking factors.
10 Ways To Improve Your Content and Rankings
1. Know Your Audience and Write For Them
First and foremost, you must know who your audience is. You might want to do some research on who is your target audience and who is visiting your site. By learning these pieces of information, you can come up with content that will appeal to them.
Surprisingly, this is one of the most common mistakes businesses and companies commit. Most businesses write content that they like and they can relate to, however, you must always consider your readers and how you can engage them.
Moreover, not all posts need to be about your product or service, but they all should be industry related.
2. Create a Webpage for Blogs and Other Writing Content
It will be helpful for your SEO efforts if you keep every original content under your domain name
3. Create Engaging Headlines
Make your first impression last and for content writing, it is through your headlines. Your headlines must be clear, and interesting. Moreover, you need to use rich keywords.
Aside from your headlines, you should also make sure that every meta description is interesting. Meta descriptions help you to further elaborate on what your content is all about.
Title tags and meta descriptions are shown on SERPs so it must capture the attention of your readers.
4. Use Relevant Keywords
We all know that SEO is all about keywords so you must maximize using these keywords on your content, however, too much use can also be a bad idea.
Google might give you a penalty for keyword stuffing if you put a lot of keywords across your content. Therefore, use keywords strategically, and make sure your content still sound natural.
5. Structure is Important
A natural flow of thoughts and writing is essential for better SEO and a good way to do it is to structure your content. Always keep it organized.
The best practice for this is by breaking your content up into smaller paragraphs with headlines. This makes your content easier to read and comprehend.
Thus, make use of your H2, H3, and so on.
6. Use Images
People are visual so make you engage your readers not just by your written content but also with the images you use.
This can also be another way to your blogs across your other social media channels like Pinterest. More channels pose more traffic to your website.
7. Promote Your Content Through Social Media
Social media is a helpful tool in increasing your content reach. You can share links to your updated and new content across the social media platforms you are present. Furthermore, you can also post snippets of your content in answering questions on online forums.
8. Implement Google Authorship
Google Authorship is great for personal promotion and it can also increase the click-through rate of your articles.
When you set up a Google Authorship using your Google+ account your articles come up as rich snippets in the search results featuring your photo and the title of your articles.
9. Promote Natural Link Building
Quality link building is an important ranking factor. Practice linking to your articles or website in your post to ensure a link back to your website if your article is picked up by another site.
10. Monitor Your Content Activity and Engagements
You can track your content activities through Google Analytics. It is an easy and free way to track your page views and the average time spent on a page.
Google Analytics poses more data and information aside from the number of your social media interactions. However, these metrics can give you an idea of which content pieces are well-received and liked so that you can repurpose that type of content in the future.
Essential SEO Content Writing Tools You Need
If you are a writer, most probably you’ve heard about Grammarly. It has free and premium versions that can help any writer elevate their content.
Catching small errors on your content is hard despite proofreading it several times, however, by using Grammarly, this error hunt can be easy.
Grammarly’s free browser extension keep your sentences sharp and your voice active, download
Aside from grammar and spell check, premium subscriptions to Grammarly look into plagiarism aspects of your content. This is a great help to keep your content unique and of better quality.
Grammarly is easy-to-use and you can use it no matter the online medium you are working with.
Today, web visitors have a short attention span so you must engage them as soon as possible. Most of them do not stay on a page for over a minute. The solution to this is to create an easy to read content giving the readers a cohesive presentation of information to keep them engaged.
Hemingway Editor is a free site. You just need to paste your initial content and the site will do the work.
This tool will show you the complicated sentences you’ve written if you used confusing and out of context words, even passive phrasing, all of this in an organized manner through color-coding.
This can also improve your skills as an SEO content writer.
Google AdWords: Keyword Planner
SEO and keywords go together and through Google Adwords’ Keyword Planner, you can choose and plot better and quality keywords within your niche.
Keywords help your website to be indexed properly by search engines so you must select and use your keywords properly for better rankings.
This is pretty much the official keyword research tool. You can find relevant keywords here whether it’s short or long-term keywords, the metrics, and some suggested content you can work on.
Content writing is a great contribution to amplifying your SEO efforts and increasing your chances to be at the top of SERPs.
The idea of ranking, content creation, and alike might be too overwhelming especially if you own a start-up or a small business. You do not have any team that will work on those essential tasks, however, there are outsourcing firms out there that can design an SEO campaign tied to your content marketing strategy.