Outsourced content writing services is one of the top demands in the industry today. It is part of content marketing, which is dubbed as the future for marketing.
If you are having second thoughts about its proven success over the past years, just look at some of the biggest brands in the world right now. Coca Cola, among other brands, invests more money in content creation than traditional TV advertising.
Even though traditional advertising is not completely dead, content marketing is a chance for your brand to adapt to this digital and fast-paced era. This type of marketing strategy has proven its effectiveness through conversion rate which is six times higher for brands that use it versus those who don’t.
Outsourcing the whole content marketing services could be the immediate option for most established businesses but if you are a start-up and you have limited resources, you can opt for content writing services.
There are different ways to produce content for your business, but content writing is one of the most essential. Through this process, your business can be visible in different search engines. Moreover, written content adds to the credibility of your business.
Whether it’s a blog article, news, PR, web content, ad copy, sales page, or newsletter, creating written content is more than just putting sentences together. You must have a well-written content to convey your message and tell your story to your existing customers or prospects.
If you are a great writer, you can start making content for your business, but if you are doubting your writing skills and you think this task will take much of your time, we can offer you the best content writing services.
Online Officer can help you with your content writing needs. We act as a content marketing agency by pairing you with skilled and professional writers. Our writers are experienced in writing about various topics under the sun and guarantees 100% error-free content.
We make sure you get quality results after outsourcing content writing from us.
Our writers can help you in creating:
- Website content
- Blog articles
- SEO articles
- Landing page copy
- Social media content
- And others
Why Should You Outsource Content Writing Services?
We understand that content writing is a tough task. You need to spend a lot of man-hours researching and crafting the perfect write up on your website. But when you get it right including a well-executed content marketing strategy, you will reap all the benefits and all your efforts will be worth it.
Benefits of Content Marketing
Here are the perks you can get when you decide to invest in a content marketing campaign.
Lower Up-front Cost but Long-term Benefits
A recent study states that content marketing has three times more leads per dollar than paid search. More so today, when most people are spending more time on the internet. Just think that in the long run content marketing will continue to send in leads, even you don’t cash-out extra dollars.
Engage More Customers
From out of home to television advertisements up to their mobile phones and computers people are bombarded by thousands of ads. They are tired of them. Content marketing provides non-intrusive, helpful, and non-promotional content that provides value for their lives.
In particular, content writing allows your customer to know your business more and this can be a factor for them to purchase your products that will eventually lead to sales – which is the goal.
Google Likes Content
Google is one of the most used search engines and it offers additional services that a business owner like you can utilize. Google is obsessed with informative, quality, and useful content that would provide users with meaningful search experiences. In fact, Google sends more traffic to the average website with great content than Facebook or any other website. In short, content marketing boosts web traffic through organic search.
Boost Sales and Conversion
As mentioned, content marketing will help you to reach your goal why you do business – generate sales. Aside from boosting traffic, content marketing also helps in driving up sales by building a relationship with your prospects as well as keeping your existing customers, taking them a step closer to making a purchase.
Strengthen Your Brand Credibility
This is another reason why content writing is essential for a business. Getting your content out there and being read by thousands of readers elevates you into a thought leader and credible information source. Your credibility will continue to grow the more content you put out there for people to read.
Grow Your Social Media
Social media makes it easier for your audience to read your content. By providing quality and engaging content, these readers will continue to follow you on social media and share your content, which will allow you to grow your following in the long run. More followers = more prospects = more sales.
Online Officer provides content writing services with experienced content writers. We make sure that all written content undergo thorough editing and proofreading processes to ensure that we deliver accurate, SEO-optimized, and error-free output.
Outsourcing writing services can be a great help to your business growth and promotion.
Interested? Send us a message today to discuss how our writers can help you make your engaging content that could add to your existing marketing approach.