Social media marketing is a complicated process for most business owners. Whether you’re just getting started with your social media campaign or you’ve been managing your own social media channels for a while now, there’s always something new to learn when it comes to social media.
To avoid costly mistakes and improve the results of your social media campaign, we’ve compiled the top ten questions business owners should know.
1. Which platform should I sign up for?
There are many social channels businesses can sign up for and they all have their own characteristics. When choosing a social media channel, you need to go back to your business plan. Who is your target audience and where do they frequent? What do you want to achieve with your social media? What type of posts do you want to share with your followers? Consider all these factors and choose the social media platform that suits you best.
2. Do I have to sign up on every social network?
Not necessarily. Again, go back to your business plan. Figure out where your target audience is and follow them there. If your audience is not on Twitter, then it wouldn’t make any sense to sign up for a Twitter account. Some might argue that signing up on more social media networks would offer more visibility, but you have to consider the amount of work needed to maintain that account. It is not practical to invest your resources in a channel where you have no customers in. Instead, you can focus on the networks where your audience is active.
3. Should I keep my social handles the same?
Social media handles are a part of your branding, so you definitely need to keep them consistent for all your social networks. If you used @company on Twitter, then don’t use @bestcompany or @companyUS on other platforms. It will be easier to promote your social media handles if they are consistent. It will also be easy for your followers to find or tag you when you’re using the same social media handles. What if your social media handle is already taken? Depending on the social media network, you can easily take over that social media handle as long as you show proof that it’s your business or company name.
4. How often should I post?
With the rapid decline of organic reach, it is important to post as often as you can. Make sure that you are also consistent when it comes to your posting schedule. If you want to post everyday, make sure that you have something to share every single day. However, you also need to keep in mind the quality of the content you want to share. Create quality content that your followers will want to like, share, or engage with.
5. When is the best time to post?
There is no best time to post. It all depends on the social network you are using, the time zone you are located in, the timezone your audience is located in, and a lot of other factors. In short, you have to find out when your audience is most active and do some trial and error. Schedule your content at different times and analyze which schedule gets the best result.
6. How do I grow my fanbase?
You should understand that getting more followers takes a lot of time and resources. But whatever platform you are using, it is important to prioritize quality over quantity. You need to find followers who are willing to engage with your content. To find quality followers, you need to earn their attention by posting quality content. You will also need to spend on advertising to make sure you reach a wider audience, especially now that social media networks are cutting down organic reach.
7. Should I pay for ads?
In most social media platforms, such as Facebook and Instagram, you need to allocate some budget for advertising in order to reach more fans. This is because organic reach has dropped significantly over the years and it has become extremely difficult to get your content seen without paying for it.
8. Should I accept all connection requests?
You don’t always have to follow back people on Instagram or Twitter, or accept every LinkedIn request because you have to think about your brand. You can follow people who have some sort of influence in the industry, your loyal customers, people who engage with or share your content, or influencers you want to build relationships with.
9. Does social media affect SEO?
Social media does not have a direct effect on SEO because as Google said, it doesn’t consider social shares in its algorithm. However, social media can drive traffic to your website and connect with bloggers or editors that will help in your SEO campaign.
10. Do I need to hire a social media manager?
Social media is an ever-changing industry. The algorithms change frequently and it’s hard for business owners to keep up with the trends. You can either train an employee or hire a social media manager to handle your social media. A social media manager would help ensure that all your campaigns get the best result and that you achieve all your social media goals.