The holiday season is fast approaching and this is a good opportunity for businesses to boost their sales and reach out to more customers. However, the competition is also tough during the holiday season because almost every business is promoting their products and services.
For the big players, promoting their business during the crazy holiday season is not a difficult challenge because they have a lot of money to spend on all kinds of ads. But for small businesses, success around the holidays means being extra creative with the strategy, getting the customers ready early, and planning ahead of time.
Here are some social media holiday marketing tips small businesses can rely on to ensure their share of the holiday pie:
1. Bring out the visuals
The spirit of Christmas is often visually represented by red and green festive decorations and magical images of a winter wonderland. Add images to your Facebook posts that reflect this, and tie in this theme with the content you’re posting over the season.
2. Share a sweet story
‘Tis the season of joy and thankfulness. Use this time of year to practice the art of storytelling; tell a heartwarming story that will get readers into the holiday spirit, and encourage them to join the experience.
You can tell a story-tell via a blog, an interview feature, a series of images or even a brief caption. The key is brand cohesion and a structure that invites your audience in.
3. Engage with your followers
If you’re already engaging with your followers and fans, bring some holiday cheer into the mix. A little personalization goes a long way. If you’re not actively engaging on social media, there’s no better time to start!
Use social listening tools to keep track of people mentioning your brand so that you’re able to come back with outstanding responses quickly!
4. Run a knowledge sharing campaign with a unique hashtag
A unique hashtag will allow you to find and engage with participants quickly as well as track your results. Choose a hashtag that is festive and fun, but also represents your brand and/or the campaign. And if you’re stuck on what you should share, try answering frequently asked questions or research and publish some lesser-known facts about your brand or industry.
5. Hold a photo competition
Nothing says ‘Merry Christmas’ like a little friendly competition! There are several ways you can twist this; try something that involves using one of your products or something involved with your niche market. Post branded images on Instagram or Facebook and circulate throughout the length of the competition. The winner can get a prize ranging from a free product or service to recognition on your blog!
Bonus: Promote your contest on Instagram or Facebook Stories for extra reach.
6. Maintain a theme
Serve your audience a consistent image throughout the holiday season by sticking to a theme, including colors and content. Marks & Spencer (M&S) is a lifestyle and home brand, so it’s fitting that they’re posting Instagram images that feature cozy, winter homes and quotes that play to a consumer’s senses around the holidays. It doesn’t have to be drastic, but your theme should be relevant!
7. Do a giveaway
Everyone loves a good giveaway, especially around this time of year when people are buying gifts for their loved ones! Think: What do you want to accomplish by having a giveaway? Are you looking for a brand ambassador, to raise brand awareness or to grow an email list? Think about these things when determining what you’ll give away and how you’ll set up the parameters.
Instagram isn’t the only place to host a giveaway! YouTube is a notoriously popular platform for giveaways because of how relational it is. You can have an in-depth conversation with your viewers about products, tools and services – and then give them an opportunity to win them! You can even re-post these YouTube videos on other social media platforms to ensure maximum effectiveness and viewing potential.
8. Try your hand at vlogging
Give the gift of insight! It can be seriously powerful to give people an insightful look into your brand, or one aspect of your organization, by taking things behind the scenes and allowing viewers to connect with you on a more personal level.
9. Promote a holiday solution
Do you have something to offer businesses? LinkedIn is a smart place to be promoting solutions for busy employees across several fields. Make sure you’re addressing a problem or a need your target market will have over the holidays, and provide a solution with your product!
10. Share a bit of wisdom
LinkedIn is a platform built on connections and personal experiences. Share relatable quotes from your company page or a story on your timeline to connect with others and drive engagement. Equally, you can use this time to highlight the past year and what’s to come in the next. Keep it short, relevant and cheerful.
The most wonderful time of the year is also a wonderful time to take advantage of growth opportunities on social media. Although implementing every idea on social media isn’t realistic, you could see great results from a well-planned holiday campaign with content that suits each platform.
If you keep these examples in mind, you’ll be on your way towards spreading holiday cheer for your business and your customers in no time! What’s the best thing you’ve seen on social media so far this season? Let us know in the comments below!