Boost Your Business and Sales Through Social Media
Are you using social media tools to generate leads for your business? If so, you need to maximise the use of it to reap the benefits of the world of opportunities.
Most companies have been using social media since recent years. You can utilise it as you can use it for communicating with your clients and making timely updates. Aside from this, companies that use social media generate more sales and increased rate of conversion.
Why Your Business Needs to Utilise Social Media
There are valuable points to remember and consider to make a transition to your business to become a social media business:
Not only it is the world’s most famous network it is the ground place for marketing activities that can benefit businesses whether small or big. A new tool called Facebook at Work is soon to be released for companies. It aims to create internal social networks among employees. That pits Facebook against the likes of Slack, Socialcast, Yammer and countless others eager to lead the enterprise social space. Will this be the so-called “killer app” that rings the death knell for our reliance on email? Time will tell. In any event, it’s likely to induce Facebook holdouts on your team to become more familiar with the network, and over time, turn them on to engaging with the world outside the office walls in a responsible manner.
Employees = Brand Ambassadors
Turn your employees to brand ambassadors. When it comes to marketing and promoting your business, your employees are your greatest influence. You might already have your own media team and public relation professionals who are handling the heavy lifting, but getting good online relations should be the responsibility of your employee.
Drive your analytics
Social networks are equipped with analytics tools that can provide a preview of your website’s performance. A perfect example is Google Analytics. It can be used to get additional insights about your business. It’s not a secret that smart business decisions are based on quantifiable data. Social data can help you identify new potential clients, provide insight into the content you’re sharing, and if it resonates with your intended audience.
Power of Pay-per-Click
Advertising via social media isn’t taboo provided you’re doing it properly. Regarding social pay-per-click (PPC), it’s simply a matter of advertising on a social network be it Facebook, Twitter, LinkedIn or any other platform. Different social networks provide different click-thru percentages depending on the nature of the ad, and the audience you’re targeting (e.g. if you’re selling to teenagers, don’t advertise on LinkedIn). Social PPC is unique from search engine PPC in that social PPC is tailored directly to users based on their interests, not solely on what they have searched for. It’s estimated social ad spending will grow in 2016 to US$24.2 billion, up from $19.8 billion in 2015.
Social media marketing can be a powerful marketing tool for your business, only if you know how to it right. To be able to make social marketing work for you, you need a particular set of skills and tools, as well as patience to learn the ropes. Alternatively, you can hire a social media manager who will do all the work for you so you don’t have to stress out yourself.