With more than 4.33 billion active internet users around the world as of July 2019, it has become imperative for businesses to invest in a good website. A world without internet is unimaginable for the majority of the population, with users going online on various devices, such as computers, smartphones, tablets, and IoT devices.
Consumers also rely heavily on the internet to make their product research and purchasing decisions. For example, a person shopping for a new mobile phone will want to know which phones are the latest, which ones have good specifications, and which ones fit his or her budget. The only way to do this is by researching first on the internet.
If your business does not have a website, how are your customers going to find you? Your website is like your virtual address which will guide your customers to your store, both online and physical. It is also important to optimize your website to integrate new trends so that it remains relevant, updated, and effective as a marketing tool.
Here are some of the web development trends business owners should be aware of in 2020:
IoT (Internet of Things)
The Internet of Things is the growing web of web-enabled devices that exchange data with the internet as well as each other. These can be anything from your phone to your lightbulbs to even your necessary medical apparatus. IoT has been on the rise for a few years now and is projected to reach $29 billion in revenue by 2021.
A crisp, clean design coupled with motion UI is essential for attracting visitors and growing an audience. The leading trend in UI is web design that’s minimal while still perceptive.
Top animated UI trends include hover animations, clean font styles, background animations, and eye-catching headers. Taking this into consideration when designing your website will help provide you with a state-of-the-art website.
Similar to animated UI just on a smaller scale, micro-interactions surprise the user and invite them to interact with the website. Little gestures like Twitter’s little heart flutter or Instagram’s notification bubble are examples of a micro-interaction. Strategic use of these small animations and audio responses encourage user involvement and gives your page a better UX/UI. As more and more websites start implementing micro-interactions, the more likely that this will be a significant trend in 2020.
Accelerated Mobile Pages (AMP)
Page loading time plays a huge roll in a website bounce rate. People are more likely than ever to exit your site if they have to wait for it to load so luckily, Google has invented the Accelerated Mobile Page, or AMP to cut down on loading times. The AMP can improve the performance and clarity of your website by touting an increase in speeds by 10x! All this is why it is the leading trend in App development.
This increasingly popular feature that helps foster user interaction and communicates with an audience. Through this feature, you can forward information such as promotions and update all in a mobile-friendly format.
The way of the future. Cryptocurrency has been a trending topic worldwide for years now and shows no sign of falling off. Blockchain has slowly solidified itself as a growing industry here to stay. An appearance of a new cryptocurrency is becoming a regular occurrence reassuring the idea that blockchain will be a relevant force in 2020.
Cybersecurity is easily the most valuable thing you can implement into your website. Cybersecurity is all about the protection of systems, programs, and data from damage, attacks, and unauthorized admittance. An attack on your site could potentially cost millions and could cripple your site. Cybersecurity is a necessity to protect your website and your users from theft and exploitation. After all, nobody wants to visit a sketchy website.
Single Page Application
This feature is ideal for maintaining a reasonable bounce rate by negating page reloads. This can decrease wait times by compacting multiple webpages into one single sheet. Good examples of this are SoundCloud and Facebook.
AI implementation is becoming increasingly more popular as Virtual assistants are invented and updated. Vas like Apple’s Siri and Amazon’s Alexa can perform customer assistance through automated conversations and suggestions to improve UX. Several businesses have begun developing AI, and more have implemented some form of AI or bot. We’ve only scratched the surface of AI’s potential and 2020 looks to be a big year for the development of it.
Progressive Web Applications
Simply put, a progressive web app is a website the looks, runs, and feels like an app. This means the user can use the app interface without downloading anything. In a smartphone-driven world, data connectionless web apps are the preferred interface of today’s user.
Building an excellent website in 2020 enables your business to stand out and be more effective in attracting new customers or clients. It also gives you the edge against your competitors. This doesn’t mean that you have to incorporate all of these trends into your web development. You just need to choose which trends suit your business and industry, and test whether the new trends work for your website.